About Us

SOROSKIN: A Latina Legacy of Beauty, Power, and Self-Love

SOROSKIN was born from the heart of generations of strong Latina women who taught me that beauty isn’t vanity — it’s identity, pride, and power. In my family, skincare was more than a routine. It was a sacred ritual of self-respect, a moment to pause, breathe, and honor the incredible woman looking back in the mirror.

I grew up surrounded by my mom, hermanas, primas, tías, and abuelita — women with warm hearts and glowing skin, who made time for themselves no matter how busy life got. I remember their laughter as they shared homemade beauty remedies, stories, and tips around the vanity mirror. Those moments weren’t just about skincare — they were about sisterhood, strength, and self-worth.

But as I grew older, I realized something was missing in the beauty industry — us. I didn’t see brands that truly spoke to Latinas: women with rich cultures, radiant skin tones, and deep roots in natural wellness. That’s why I created SOROSKIN.

We’re more than a skincare brand — we’re a movement.

SOROSKIN is built for every women who wants to glow from the inside out. Our formulas are natural, vegan, cruelty-free, and made with powerful ingredients that respect your skin and the planet.

But we don’t stop at skincare. At SOROSKIN, we’re here to educate, inspire, and empower. Through every product, every post, and every message, we share beauty knowledge, wellness tips, and uplifting advice to help you feel confident, radiant, and unstoppable.

Because when you feel good in your skin, you shine in every part of your life.

Martha Castillo 

CEO and Founder of SOROSKIN