SOROSKIN was born from the heart of generations of strong Latina women who taught me that beauty isn’t vanity — it’s identity, pride, and power. In my family, skincare was more than a routine. It was a sacred ritual of self-respect, a moment to pause, breathe, and honor the incredible woman looking back in the mirror.

I grew up surrounded by my mom, hermanas, primas, tías, and abuelita — women with warm hearts and glowing skin, who made time for themselves no matter how busy life got. I remember their laughter as they shared homemade beauty remedies, stories, and tips around the vanity mirror. Those moments weren’t just about skincare — they were about sisterhood, strength, and self-worth.

But as I grew older, I realized something was missing in the beauty industry — us. I didn’t see brands that truly spoke to Latinas: women with rich cultures, radiant skin tones, and deep roots in natural wellness. That’s why I created SOROSKIN.